When more people can build, helping good work get chosen matters more.
My bet is that abundant software makes trusted distribution increasingly valuable. A useful product still has to be found, understood and chosen. I build ways to turn expertise into credible proof, useful content and relevant discovery—including search, AI answers and customer follow-through. Attention is the start of the job, not the outcome.
What would make this useful?
The right person finds something useful and takes a meaningful next step, with measurable customer value behind the attention.
What I am testing
Qualified discovery, permissioned conversations, accepted work, repeat purchases and referrals.
Distribution is a strategic advantage, not literally the only moat. Product quality, reliability, relationships and defensible expertise still count. Spam is not distribution.
Products putting this belief to work
Theses overlap on purpose. A product can test several beliefs; it is counted once in this list.
Customer
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Product format
Industry
Business model hypothesis
Business-model labels describe hypotheses to test, not activated billing or verified revenue.
BrandKit Express focuses on a consistent, usable identity kit rather than isolated design files: a visual direction, reusable brand elements and exports for everyday marketing.
B2BCreative asset product
Rendered project artwork · not a current product screenshot
GetFoundInChat focuses on AI-search visibility: establish a baseline, improve the clarity and usefulness of source content, and measure changes without promising placement or citations.
B2BProductized service
Existing brand artwork · not a current product screenshot
OG Fixer focuses on previewing and correcting Open Graph share cards, so a link communicates the right title, description and visual identity on the channel where it is shared.
B2BDeveloper tool
Existing brand artwork · not a current product screenshot
RoofRainmaker is the parent roofing-growth service: a reviewed website concept and owned website, with optional services for response, jobsite proof, reviews and visibility. RoofingReels is its standalone video entry product.
B2BProductized service
Rendered project artwork · not a current product screenshot
RoofingReels turns authorized roofing job media into short, usable videos for project proof and sales follow-through. The standalone video product also supplies the proof module within RoofRainmaker.
B2BCreative asset product
Rendered project artwork · not a current product screenshot
CatalogProof focuses on useful product-marketing assets grounded in the actual item and its source material. Visual concepts must remain distinguishable from precise engineering or manufacturing representations.
B2BCreative asset product
Rendered project artwork · not a current product screenshot
SpotBundle turns a product brief into a launch-distribution program: channel research, adapted listing assets, documented submissions or placements and an evidence ledger. A submission is not a promise of publisher acceptance.
B2BProductized service
Rendered project artwork · not a current product screenshot
PotentialPools focuses on new-homeowner signals and outreach workflows for pool-service businesses. Product metadata describes the acquisition use case; data rights and outreach permission still govern any live campaign.
B2BVertical software
Rendered project artwork · not a current product screenshot